This is one of my favorite campaigns that I developed in DoubleYou, a digital agency, with a microsite for Nike.
To launch a new model, Nike sent the boots to the players. They tested it and shared the photos on their social networks.
We proposed to deliver Pedro's boots to Adrian and vice versa for greater repercussion.
The twitters had to fix the mistake and get the right boots with their tweets.
Creative Director: Jesús Revuelta
Copywriter: Nadal Vicente / Art Director: Marta Torredeflot