Audi asked us for an action to communicate their participation and history in the world's most famous endurance race:

The 24 Hours of Le Mans.

To make it possible, we created the first tweet endurance race.

The 24h of Le Mans on Twitter. This is the idea:

And we created a website to centralize the race:

Credits

Agency: DDB Barcelona

Creative Director: Jaume Badia

Copywriter: Nadal Vicente / Art Director: Javier Rodríguez