CUPRA
I began as a freelance in early 2017 at C14torce, the current international SEAT agency.
And I have worked in the international launch of CUPRA, the new SEAT's premium brand.
This is the presentation of the CUPRA logo and the brand in an event.
To launch CUPRA we asked everyone if they would continue to do their job if they were alone in the world.
Because that is the CUPRA philosophy, because it is passion that drives CUPRA to make cars, not sell them.
Credits
Agency: C14torce Barcelona
Creative Director: Isabel Espona / Copywriter: Nadal Vicente / Art Director: Federico Zordan
Production: Mamma Team / Director: Cris Turner