In 2014 Audi Spain and DDB won the new international campaign for the Audi A4 S line edition.
To do this, the agency creates the "Life is a ride" concept and the commercial.
From there, we worked on all the pieces to transform the idea into an integrated campaign.
We solved the contest "Personalize your own commercial" in the TV program "En el aire":
The online spot:
Agency: DDB Barcelona
ECD: Dani Calabuig / CD: Jaume Badia / CW: Nadal Vicente / ArtDirector: Javier Rodríguez
Director: SEGA / Production: Tony Petersen Films