In 2014 Audi Spain and DDB won the new international campaign for the Audi A4 S line edition.

To do this, the agency creates the "Life is a ride" concept and the commercial.

From there, we worked on all the pieces to transform the idea into an integrated campaign.

The campaign:

We solved the contest "Personalize your own commercial" in the TV program "En el aire":

The online spot:

Online web:


The Audi A4 S line edition was a tactical runout. This forced us to use more sales and price arguments. But the concept "Life is a ride" and the use of Intagram's experience are still present.

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Agency: DDB Barcelona 

ECD: Dani Calabuig / CD: Jaume Badia CW: Nadal Vicente ArtDirector: Javier Rodríguez

Director: SEGA Production: Tony Petersen Films