This is one of the campaigns that I developed in DoubleYou, a digital agency, with a microsite for Evax&Tampax.

We created web content to amplify the television campaign that the brand was using to promote one of its easiest to use products.

Working for this brand has always been a challenge, as the knowledge, language, voice and tone of the brand are all feminine.

That's why it was so much funny.

Credits

Agency: DoubleYou

Creative Director: Esther Pino

Copywriter: Nadal Vicente / Art Director: Mari Carmen Gainza