Audi Le Mans
Audi asked us for an action to communicate their participation and history in the world's most famous endurance race:
The 24 Hours of Le Mans.
To make it possible, we created the first tweet endurance race.
The 24h of Le Mans on Twitter. This is the idea:
And we created a website to centralize the race:
Agency: DDB Barcelona
Creative Director: Jaume Badia
Copywriter: Nadal Vicente / Art Director: Javier Rodríguez