In 2014 Audi Spain and DDB won the new international campaign for the Audi A4 S line edition.
To do this, the agency creates the "Life is a ride" concept and the commercial.
From there, we worked on all the pieces to transform the idea into an integrated campaign.
The campaign:
We solved the contest "Personalize your own commercial" in the TV program "En el aire":
The online spot:
Online web:
The Audi A4 S line edition was a tactical runout. This forced us to use more sales and price arguments. But the concept "Life is a ride" and the use of Intagram's experience are still present.
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Credits
Agency: DDB Barcelona
ECD: Dani Calabuig / CD: Jaume Badia / CW: Nadal Vicente / ArtDirector: Javier Rodríguez
Director: SEGA / Production: Tony Petersen Films
